Salon
Style Hair Shampoo
Hard water
contains detrimental (natural and man-made) pollutants which affect soap
and detergent action. This occurs when calcium, in hard unconditioned
water ties up the soap molecule, preventing it from cleaning away the
dirt, grease and grime. Conventional shampoos contain water softening
agents which allows the soap or detergent to do it's job. Many of the
softening agents used are composed of polluting phosphates which are
banned in many areas.
Pure & Gentle Shampoo is
specially formulated for use in soft, conditioned water and will leave
your hair manageable, with body and texture, no matter how often you
shampoo. Evaluation of hair washed in conditioned water shows an
increase of 54% more luminescence over hair washed in hard water.

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