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Salon Style Hair Shampoo

 

Hard water contains detrimental (natural and man-made) pollutants which affect soap and detergent action. This occurs when calcium, in hard unconditioned water ties up the soap molecule, preventing it from cleaning away the dirt, grease and grime. Conventional shampoos contain water softening agents which allows the soap or detergent to do it's job. Many of the softening agents used are composed of polluting phosphates which are banned in many areas.

Pure & Gentle Shampoo is specially formulated for use in soft, conditioned water and will leave your hair manageable, with body and texture, no matter how often you shampoo. Evaluation of hair washed in conditioned water shows an increase of 54% more luminescence over hair washed in hard water.

 

 

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