Moisturizing Body Shampoo
Hard water
contains detrimental (natural and man-made) pollutants which affect soap
and detergent action. This occurs when calcium, in hard unconditioned
water ties up the soap molecule, preventing it from cleaning away the
dirt, grease and grime. Conventional body shampoos contain water
softening agents which tie up the calcium in hard water which allows the
soap or detergent to do it's job. Many of the softening agents used are
composed of polluting phosphates which are banned in many areas.
Pure & Gentle is
specially formulated for use in soft, conditioned water and will leave
your skin soft and silky smooth, without drying, no matter how often you
shower. Calcium in hard water combines with conventional soaps to leave
a residue on skin and hair. Conditioned water removes this film. Pure &
Gentle body shampoo is formulated to moisturize while cleaning.

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